Tactical Response – Round 6
From the overarching goal of your website, to the images and videos within it, each element influences how your users perceive and navigate your website. However, even with the most engaging imagery or profound content, if the overall user experience feels dated or unintuitive, then you lower your chances of converting your website visitors online.
By providing an engaging user experience, you are more likely to drive conversion and ensure that your website and brand are memorable in the long run. Here are ways to ensure that your corporate website provides a memorable and intuitive user experience for your users online.